Startup Promotional Video

Eucalipto Lab - Web Designer, Web Marketing, Software Developer, Motion Graphics

Cartoon - animated explainer video



  • Promotion
  • Sponsored Campaigns
  • Corporate image
  • Brand awareness


This is the first video of a promotional series invented for Wastad ltd. The title of this 1st chapter is: "Wastad and the producers".

The style chosen for this video campaign is the cartoon one, because we wanted to recall the positive, friendly disposition of the brand.

The video is based on a storytelling style, where Giacomo is the main character and a business man, who wants to save his company by raising its mark-up. Giacomo represents the target which is addressed this video, that will be distributed on social networks and web channels.

We took care of all the phases of realization: concept, texts, storyboard, sketches and graphic tables, animation, editing, sound design and voice acting. 

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